As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.
Many of the most popular creatine gummies on Amazon contain shockingly low levels of the compound per serving, according to SuppCo.
The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.
Bioniq analyzed its users to uncover who’s driving demand for personalized supplements — and the results might surprise you.
Meghan Trainor has endorsed Terra Origin, which has launched new hydration and greens supplements on iHerb.
Led by Dom Iacovone and backed by bodybuilding legend Chris Bumstead, Raw Nutrition has burst onto the scene as a top supplement brand.
Tom Brady and Gopuff launch Goat Gummies, a line of organic, vegan fruit snacks made with real ingredients and available on Gopuff.
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.
Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.
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