Longevity

Whoop Launches Blood Testing Platform Following Quest Deal

Whoop has launched Advanced Labs, which combines blood testing results with data-driven insights from its wearable.

Rebel Wilson

Rebel Wilson, Noom Partner as GLP-1s Enter Microdose Era

Rebel Wilson joins Noom as chief wellness ambassador, backing its new free tier that gamifies healthy habits and spotlights microdose GLP-1s.

hands hold a Momentous longevity supplement case

Momentous Launches Supplement Specifically Formulated for Longevity

Momentous has launched "Longevity," a daily pill designed to optimize cellular health and support long-term vitality.

Club Pilates, Pure Barre Add Women’s Health Programming

Club Pilates and Pure Barre partner with women’s telehealth clinic Midi Health to deliver workshops and resources on midlife wellness.

Shed Enters Genetic Testing With At-Home Fitness & Wellness Kits

Shed launches at-home DNA kits to personalize fitness, nutrition and wellness, with tests offering insights on diet, exercise and recovery.

Superpower Launches $199 Preventive Care Membership in Affordability Play

Superpower launches a groundbreaking $199 annual membership with biomarker testing and concierge healthcare access.

SuppCo Finds Half of NAD+ Supplements Flunk Label Claims

Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.

Tony Robbins’ Fountain Life Lands $18M to Grow Longevity Clinics for Wealthy Clients

Fountain Life, co-founded by Tony Robbins, Peter Diamandis and Dr. William Kapp, has raised $18M to expand its longevity clinics.

10X Health CEO Brandon Dawson

Precision or Obsolescence: 10X Health’s Brandon Dawson on the Future of Fitness

Dawson, the CEO of 10X Health, believes individualized, data-backed optimization is no longer optional for fitness professionals.

A line-up of skin longevity products from OneSkin.

OneSkin Gets $20M for Skin Longevity Line Loved by Jennifer Aniston

OneSkin, a brand loved by celebrities, has secured $20M from Prelude Growth Partners to advance its skin longevity mission.