Whoop has launched Advanced Labs, which combines blood testing results with data-driven insights from its wearable.
Rebel Wilson joins Noom as chief wellness ambassador, backing its new free tier that gamifies healthy habits and spotlights microdose GLP-1s.
Momentous has launched "Longevity," a daily pill designed to optimize cellular health and support long-term vitality.
Club Pilates and Pure Barre partner with women’s telehealth clinic Midi Health to deliver workshops and resources on midlife wellness.
Shed launches at-home DNA kits to personalize fitness, nutrition and wellness, with tests offering insights on diet, exercise and recovery.
Superpower launches a groundbreaking $199 annual membership with biomarker testing and concierge healthcare access.
Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.
Fountain Life, co-founded by Tony Robbins, Peter Diamandis and Dr. William Kapp, has raised $18M to expand its longevity clinics.
Dawson, the CEO of 10X Health, believes individualized, data-backed optimization is no longer optional for fitness professionals.
OneSkin, a brand loved by celebrities, has secured $20M from Prelude Growth Partners to advance its skin longevity mission.
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