The ATN Innovation Summit is Less Than a Month Away
Join the industry’s top fitness and wellness leaders in New York City.
Hims & Hers returns to the Super Bowl with a pointed ad that takes aim at the health-wealth gap in the United States.
From women’s longevity to the backlash against over-optimization, these shifts are set to define the booming global wellness economy.
In a Harvard study of more than 100,000 people, researchers found that exercise variety is better for living longer than sticking to one routine.
As more than half of GLP-1 users say medication alone isn’t enough, fitness giants Orangetheory and Anytime are adapting to a new type of member.
ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
Biomarker testing is finding its way into the world of professional soccer as Biolyz enters a multiyear partnership with Germany's Borussia Dortmund.
Noom’s microdose GLP-1 program targets early metabolic risk and longevity, offering weight-loss drugs to adults with a BMI of 21 or higher.
Sharper Image is widening its definition of what wellness should actually support, designing tools that help people live well as they age.
bluSonil now has its own brick-and-mortar studio, with the opening of its flagship location in Scottsdale, Arizona.
With Fit Body Forever, Fit Body Boot Camp helps out a demographic that needs it most and puts their franchisees in a position for success
Sign Up to Our Newsletter
