Research
Popular Fitness Apps May Actually Reduce Motivation, Study Finds
Researchers found that tracking apps like MyFitnessPal sometimes play a factor in promoting unrealistic goals and feelings of shame, leading […]
Women’s Health Outlook: Fitness Brands, Wearable Makers Tackle the Research Gap
From AI-powered cycle tracking to menopause-focused fitness, top experts reveal how the wellness industry is closing the gender gap in women’s health and research.
Machine Learning Helps Predict Exercise Habits, Study Finds
Researchers analyzed data using machine learning to identify key factors in whether adults meet recommended physical activity guidelines
Fitness Franchising by the Numbers: 10 Key Stats
The fitness franchising industry is experiencing robust growth, driven by consumer preferences and innovative business models.
New Research Links Creatine to Depression Relief
New research highlights creatine’s potential beyond muscle building—showing promise as a supportive tool for depression.
Fitness Consumers Are More Active Than Ever, New Data Shows
A new report from ABC Fitness suggests that fitness consumers are spending more time inside gyms and studios than ever before.
The Cost of Keeping Members: Why Retention Matters More Than Ever
Attracting new gym members is just the beginning — keeping them engaged and committed is the real challenge.
Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
Cycle Syncing: No Muscle Boost, Just Spin, Study Finds
A new study from McMaster University finds there's no truth to cycle syncing, a strength-building "hack" pushed on social media.
New Study Reveals Key Mitochondrial DNA Mechanism
Mitochondrial DNA (mtDNA) plays a vital role in cellular energy production, and its stability is crucial for overall cell function ...
