Solidcore names its first chief people officer and chief commercial officer and adds a Marriott exec to its board, marking its next phase.
Australian Pilates and yoga brand CorePlus has entered the U.S. market with the support of Mindbody’s enterprise tools.
BODi (formerly Beachbody) is expanding with hormone health, Pilates and three new vegan Shakeology flavors this fall.
Search trends and survey data show where interest in weight loss drugs like Ozempic and Wegovy is surging in America.
24 Hour Fitness has partnered with the International Sports Sciences Association (ISSA) to certify all its GMs as personal trainers.
Russell Wilson and Ciara join Rumble Boxing's co-founders to launch The Pack, an NYC boutique fitness studio blending strength, conditioning and self-defense.
Recent industry publications have questioned whether boutique fitness is facing an identity crisis. I'd offer a different frame: this isn’t a crisis — it’s an evolution.
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
The former college football star will headline the September 16 preview of Crunch's $6M gym in Austin, Texas, before its official opening.
Bloom launches creatine gummies for young women, delivering 5g of creatine for strength, recovery and cognitive health.
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