24 Hour Fitness has partnered with the International Sports Sciences Association (ISSA) to certify all its GMs as personal trainers.
Russell Wilson and Ciara join Rumble Boxing's co-founders to launch The Pack, an NYC boutique fitness studio blending strength, conditioning and self-defense.
Recent industry publications have questioned whether boutique fitness is facing an identity crisis. I'd offer a different frame: this isn’t a crisis — it’s an evolution.
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
The former college football star will headline the September 16 preview of Crunch's $6M gym in Austin, Texas, before its official opening.
Bloom launches creatine gummies for young women, delivering 5g of creatine for strength, recovery and cognitive health.
YogaSix and Luna Grill are celebrating National Yoga Month with a new Balance Bowl and wellness events linking food and flow.
F45 Training and Endurance Zone have launched FIT Rewards, a loyalty program giving members perks like supplements, apparel, tech and more.
Eleiko launches next-gen sensor-ready barbells, extending its precision engineering into connected fitness as strength training demand surges.
The Gym Group’s Gen Z Fitness Pulse Report finds that nearly half of Gen Z-ers rank fitness as a top spending priority.
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