F45 Training and Endurance Zone have launched FIT Rewards, a loyalty program giving members perks like supplements, apparel, tech and more.
Eleiko launches next-gen sensor-ready barbells, extending its precision engineering into connected fitness as strength training demand surges.
The Gym Group’s Gen Z Fitness Pulse Report finds that nearly half of Gen Z-ers rank fitness as a top spending priority.
Los Angeles boutique fitness brands are urging people to skip booking apps and instead support studios with direct bookings.
Lifestyle brand Alo is evolving its workout platform with a new name as it pushes further into all aspects of modern wellness.
Run clubs are growing quickly as the social side of fitness continues to drive engagement, according to Strava's latest data.
Rick Caro, one of the American fitness industry’s most important and widely respected figures, died unexpectedly Saturday at the age of 79.
NRG Gyms has acquired Pump Gyms, expanding to 12 UK locations and nearly doubling its membership base, following £4.4M in new funding.
Daybreaker and FlavCity are throwing the largest alcohol-free dance party in U.S. history, blending music and wellness at NYC’s Pier 17.
Genesis Health Clubs expands with Pelican Athletic Club in Louisiana, its 78th location and ninth deal of 2025.
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