Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Mark Mastrov is returning to 24 Hour Fitness as owner and executive chair after partnering with LongRange Capital to acquire the gym chain he founded.
GymNation has launched the world’s highest gym class, which takes place in a hot air balloon above soaring above Riyadh, Saudi Arabia.
Built with premium materials and adjustable weight, The Carry Vest delivers on what hundreds of women say the industry has overlooked
Artificial intelligence may be changing life fast, but one thing remains predictable: Equinox opening the year with a controversial advertising splash.
While today’s gymgoers are aware of the long-term benefits of an active, healthy lifestyle, most are still also pursuing specific immediate outcomes — looking better in their clothes or improving sport performance. And nothing motivates exercise quite like results. The more gym members see and feel concrete results, the more likely they are to keep...
A multiyear study suggests Apple Watch users increase their activity in January and sustain higher exercise levels into February and March.
Paris Saint-Germain has partnered with AI fitness app Zing Coach to bring player-inspired workouts, leaderboards and VIP rewards to its fans.
Wearable technology, programs for adults 65 and older and exercise for weight management are among the top fitness trends identified in ACSM's 2026 report.
Under Armour is taking fitness offshore, partnering with StarCruises to bring workouts and recovery to the high seas.
Wellness has long been promoted as a pursuit — something to optimize or perfect. But beem®, a new franchise concept from Sequel Brands, is turning that narrative on its head. The brand’s philosophy is simple: wellness should feel good, not like work.
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