Tone House and longevity platform, Hone Health, are teaming up to deliver athletes both peak performance today and long-term health outcomes.
A federal appeals court revived a shareholder lawsuit claiming Peloton misled investors about demand and excess inventory after the pandemic.
Celsius acquires Rockstar Energy in the U.S. and Canada and moves Alani Nu into PepsiCo’s distribution system, creating a unified energy drink portfolio
Revolt Cycling will open London’s first energy-generating spin studio in 2025, featuring Energym RE:GEN bikes.
Pvolve continues rapid expansion with nearly 30 studios open and five new leases signed, pushing toward 40 locations by year-end.
Precor is featured in BBC’s "In Pursuit of Wellness" series with a short film on junior professional golfer Niuniu Zhao.
Universal has partnered with Sudor to power creator-led fitness apps, starting with Own Your Goals by Davina McCall.
The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.
Gold’s Gym has signed a master franchise deal to open 60 locations in Brazil over the next decade, with the first opening in 2026.
Virtuagym launches MAX AI Coach, helping gyms and trainers create personalized workouts in seconds as part of its expanding AI strategy.
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