Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Industry gears are shifting from “fit” to “well.” Members are investing more deeply in holistic wellbeing, and fitness is no longer viewed separately from mental or emotional health — the two have fully converged. As Bianca Sengos, Founder of Rainbow Sounds, puts it, “As we see and feel this shift, it seems evident that self-care...
Featuring Daddy Yankee's hit "Gasolina," Zumba’s new global campaign taps into the pull of the right beat to keep people moving longer.
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
Minimalism at MADabolic isn’t about having less — it’s about removing what doesn’t matter so performance can take center stage.
Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
Swiftie Liftie, a Taylor Swift-inspired fitness class, is selling out in minutes and preparing to expand to new cities.
As regulators target "subscription traps," gym operators in Australia, the U.S. and U.K. are pushing back.
24 Hour Fitness is launching its “Results Your Way” strategy, highlighting personal training, remodeled clubs and recovery spaces.
Most Flexible Spending Account funds expire on December 31 – and you can spend your pre-tax dollars on gear from Therabody, Higherdose and more.
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