Fitness
The ‘Buff Billionaire’: How Fitness is the Latest Status Symbol for Moguls
Elon Musk-like moguls, who have not committed to the 'buff billionaire' trend with the same level of excitement as others, seem to...
Peloton Gets Into The Holiday Spirit With Motivational Ad
The 30-second Peloton holiday ad features celebrity instructors Robin Arzón & Alex Toussaint, who motivate a couple to prepare for guests.
CEO Corner: STRIDE Fitness’s Jeff Stokes Loves Being Healthy, Building Businesses & His Family
STRIDE Fitness president Jeff Stokes will be leading expansion to nearly 25 studio locations by the end of this year.
Club Northwest & BeaverFit Team to Build Largest Open-Air Covered Outdoor Fitness Space
BeaverFit will assist Club Northwest in constructing the largest known open-air, covered outdoor fitness space.
Xponential Fitness & Aktiv Solutions Collaborate to Bring Xponential+ Functional Training Experiences to High-Traffic Spaces in 2023
Xponential Fitness & Aktiv Solutions will launch the experiences in hotels, resorts, corporate campuses, & high-end multi-family properties &
FitNation 2022 Discusses Fitness Industry’s Place Outside Itself and More
FitNation 2022, which was held in Amsterdam, introduced over 300 fitness & health experts and seven international speakers.
24 Hour Fitness Launches New Services with Headspace, iCRYO, & Others to Support Members’ Holistic Fitness Journeys
New services that 24 Hour Fitness members will get include a free 3-month subscription to Headspace, iCRYO therapies, Nutrishop stacks, & more
Life Time Leading with Pickleball Courts
In addition to its existing 360 pickleball courts in the United States, Life Time plans to open 600 more by the end of next year.
New Army Combat Fitness Test Debuts this Month
Army Chief of Staff General James Charles McConville says that the new fitness test is better than the earlier one.
COO Jarrod Saracco on the New World Gym Signature Concept
World Gym COO Jarrod Saracco speaks with Athletech News about the new Signature model and the company’s strategic vision.
