Fitness
Club Pilates Founder Finds ‘Fountain of Youth’ With Red Lite Gym, Gears Up To Franchise
Allison Beardsley believes Red Lite Gym, her new red light therapy fitness concept, can become even bigger than Club Pilates.
World Gym Exec Brea Ballard on How Digital Is Changing Fitness Marketing
Brea Ballard speaks exclusively with Athletech News about her new role, her goals for World Gym and how fitness marketing has changed.
GymGuyz Names President, Eyes Rapid Franchise Growth
GymGuyz, an on-site personal training company, is aiming to award another 75 territories by the end of the year.
Stride Fitness Celebrates June With Special Events, Free Class Promo
Stride Fitness plans to commemorate Men’s Health Month and Father’s Day with a complimentary first class for all fathers.
David Barton Opens Gym U, a New Luxury Fitness Facility in NYC
Now open in NYC's Chelsea neighborhood, Gym U features an ornate yet modern aesthetic and plenty of high-end amenities.
How Brooklyn Entrepreneur Marisa Fuller Brought Studio Pilates From Australia to the U.S.
Australian boutique fitness brand Studio Pilates uses digital technology to make the in-class experience better for members.
Coaches Corner With Carl Hardwick: Simplifying Energy System Training
This principle-based framework for energy system training will help you design effective progressions for the aerobic and anaerobic systems.
Jennifer Aniston Inks Deal With Pvolve, Will Star in Fitness Ads
Former "Friends" Star Jennifer Aniston will also advise Pvolve on its marketing, product and programming strategies.
Aktiv Solutions Unveils Forma, its New Strength-Training Equipment Line
The Forma lineup from Aktiv Solutions includes premium Olympic racking, free-weights and benches that exude quality in every component.
Lululemon’s New Deal With Xponential Signals Move Away From Mirror
Lululemon and Xponential Fitness are partnering to bring more digital workouts to Lululemon Studio, the athleisure company's app.
