Fitness
Fulcrum Fitness Brings the Boutique Studio Experience to Big Box Gyms
Fulcrum helps big box gyms solve three common problems: dwindling membership numbers, lost revenue and unused gym space.
The Gym of the Future Must Be ‘Immersive,’ Fitness Execs Say
The gym of the future will feature open floor plans, recovery services and digital content, all in the spirit of member engagement.
GymGuyz Adds Online Studio for Virtual Personal & Group Training
GymGuyz, a New York-based in-home personal training franchise, is introducing online training to meet the demand for virtual fitness.
Pvolve Inks Franchise Deal in Austin, Expands in NYC
The functional fitness brand continues to grow across the U.S. and beyond as it plots the opening of 250 studios by 2025.
CEO Corner: Bill McMenamy on Rebuilding New York Sports Club
Under McMenamy's watch, New York Sports Club has embarked on a full-scale rebrand, which includes changing the name of many of its locations.
ACE Tackles Fitness Industry Skills Gap With Career Starter Course
The ACE Career Starter Course empowers aspiring fitness professionals with essential and practical knowledge.
Fitness Founders Say Virtual, In-Person Training Can Coexist
The founders of Wrkout, FlexIt and Future believe the rise of virtual personal training isn’t a threat to in-person coaching but a boon to the industry.
Anytime Fitness CEO Sees ‘Global’ Opportunity With Apple Deal
Anytime Fitness CEO Chuck Runyon speaks about mastering member engagement and the brand's groundbreaking partnership with Apple Fitness.
Life Fitness Uses Advanced Biometrics in New Cardio Machines
The Symbio collection from Life Fitness includes a treadmill, cross-trainer, upright bike and recumbent bike.
How BODY20 Became the Top EMS Fitness Franchise
BODY20 has nearly 300 franchise locations sold as business owners and fitness enthusiasts take to the benefits of electrical-muscle stimulation workouts.
