Fitness

The New Normal? Fitness Brands Increasingly Embrace Weight Loss Meds

As consumers flock to GLP-1s, major fitness industry players like Life Time and Xponential are eager to get in on the weight-loss drug craze.

Freemotion, Orangetheory Create a Heart Rate Zone Training Classic

A collaboration between two top fitness brands, the OTF REFLEX™ Treadmill sets industry standards in design, force absorption and durability.

Aktiv CEO Bryan Green on The Future of Fitness Facility Design

Aktiv Solutions' Bryan Green says fitness operators must utilize physical space in creative ways and lean into technology to win in 2023 and beyond.

Julianne Hough, Xponential To Launch In-Person Kinrgy Studios

Up to three of Xponential Fitness' AKT locations will rebrand and operate as brick-and-mortar Kingry studios.

Life Fitness Eyes the Future of Cardio With Discover SE4 Console

With Life Fitness' Discover SE4 Console, fitness facilities can boost member engagement through immersive entertainment and brand-building tools.

World Gym Australia Plans Ambitious Expansion

World Gym Australia has partnered with fitness entrepreneur Leon McNiece to expand throughout Australia and New Zealand.

Trainer Talks: For Rumble Co-Founder Noah Neiman, Fitness Is a ‘Lifeline’

From disruptive kid to fitness disruptor, Noah Neiman inspires movement through authenticity and discipline.

5 Strategies To Succeed as an Online Fitness Coach

As remote fitness coaching takes hold of the industry, here are five tried-and-true strategies honed from over a decade of experience.

Crunch Fitness Extends Equipment Deal With Life Fitness

Crunch Fitness has extended its decades-long preferred supplier relationship with commercial equipment leader Life Fitness.

OutFit Training Unveils Affordable Fitness Franchising

With Randy Hetrick's OutFit Training, budding fitness entrepreneurs can hit the road and bring outdoor mobile workouts to clients nationwide.