Julianne Hough, Xponential To Launch In-Person Kinrgy Studios

Up to three of Xponential Fitness’ AKT locations will rebrand and operate as brick-and-mortar Kinrgy studios

Boutique fitness franchisor Xponential Fitness is closing out 2023 with a bang — making a play in the weight-loss medication and metabolic health space with its acquisition of Lindora and, now, partnering with Julianne Hough’s dance and fitness platform Kinrgy to launch brick-and-mortar studio locations.

The boutique fitness franchisor confirms that up to three of its existing AKT dance-cardio studio locations will be rebranded and operated as Kingry studios. While Xponential will acquire some intellectual property in the deal, Kingry’s team will design the studio experience and class formats. 

Xponential Fitness founder and CEO Anthony Geisler emphasized Hough’s star power and her devoted and engaged Kinrgy online platform following. 

“We are excited to partner with her and her team to create an in-studio Kinrgy experience by leveraging our platform and proven success operating fitness studios,” Geisler said.

The former “Dancing with the Stars” starlet created the online-based Kinrgy in 2018, blending healing, mindful movement and dance-based fitness, offering sculpting, cardio, breathwork and meditation classes. 

“Xponential’s proven model of growing and scaling boutique fitness and wellness brands makes them the ideal partner for Kinrgy,” Hough said. “It was our goal from the start to evolve Kinrgy into an in-studio experience for our online community, and this partnership is integral in achieving this goal so consumers across markets can immerse themselves in the transformative power and effective offerings of Kinrgy.

Last month, Xponential reported strong Q3 2023 results, with a total revenue increase of $16.7 million (26%) to $80.4 million, up from $63.8 million in the prior-year period and raised its full-year 2023 revenue guidance to between $305 million to $310 million, or an increase of 26% at the midpoint as compared to full-year 2022. 

The boutique fitness franchisor has been expanding its reach internationally, appointing franchising veteran Bob Kaufman as president of international to oversee continued growth overseas. Xponential also recently tapped Gary Vaynerchuk’s VaynerMedia as its new global media and creative agency.