Fitness
Watson Gym Equipment Bets on Global Growth With New Commercial Chief
The fast-growing, U.K.-based strength equipment supplier is targeting major international fitness chains in markets across the world.
Gymgoers Want 24/7 Access. But Are They Ready for the Tech That Makes It Possible?
PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.
Peloton Sues US Government Over Tariffs, Joining Other Companies
Peloton is seeking refunds on tariffs it says were unlawfully imposed under emergency powers, joining companies including iFIT and Reebok.
How MADabolic Identifies Ideal Markets for Franchisee Success
The brand prioritizes psychographics over density to optimize expansion and uses competition to validate demand
CR Fitness, Crunch’s Top Franchisee, Reaches 1 Million Members
CR Fitness recently got $350M in growth capital as the franchise group plans to add another 100-plus Crunch clubs over the next five years.
Walking Workouts Could Explode in Popularity in 2026, Google Data Suggests
ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to PureGym’s annual report.
Peloton CEO: Strength Training, Wellness Will Be Key to Brand’s Growth
Peter Stern identified strength training, wellness content and AI as key priorities as Peloton evolves its post-pandemic strategy.
Blk Box Hits $36M in Revenue, Eyes More Growth Amid Strength Equipment Surge
Strength equipment maker Blk Box reported record FY2025 revenue of £27 million ($36M), up 35%, as the brand targets $100M within five years.
Scaling Wellness: Merrithew’s Blueprint for the Future of Fitness Franchising
Through a focus on mindful movement, Merrithew delivers premium equipment and globally-recognized educational training that fuels sustainable, profitable business. The […]
Solidcore’s Secret Weapon? Leaders Who Didn’t Come From Fitness
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
