The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Phillip Mills joins the show to discuss where the fitness industry is headed from the perspective of one of its most enduring brands.
LT Social, a members-only community of parties and wellness events in major U.S. cities, is Life Time's latest move to push further upscale to stand out from competitors
With adaptable workouts and new class formats on the way, JETSET Pilates is leveraging longevity to forge loyalty
The tech and retail giant is launching Hyrox storefronts, race-day activations and training playlists across Europe, with expansion to markets including the U.S. on the table. The deal marks the biggest validation yet of the fitness-racing boom
The residents-only club will bring tennis, padel and pickleball programming to the luxury West Palm Beach development
The energy drink giant continues to push deeper into fitness and wellness, inking a deal to be sold across SoulCycle studios nationwide
James Barnett is bringing his decade of coaching experience to TerraCut Studio, a new concept blending Pilates-inspired sculpting and high-intensity reformer workouts
Training is the highest-margin product most gyms sell and the one they’re most likely to underprice.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
The fitness trade group supports price transparency but says the city's proposed rule could create regulatory confusion and costly compliance challenges for gym operators
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