Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Italy's low-price gym giant is chasing 280 clubs at home, just as McFit and Orangetheory come knocking
The journey toward personal trainer certification can take many different paths.
The activist and actress is passionate about the NYC-based fitness brand's ability to empower women to build strength and confidence. She joins Russell Wilson and Ciara, who are founding partners of the self-defense-inspired concept
Through a new partnership, NASM-CPTs will now land a guaranteed interview for potential employment in Life Time’s Dynamic Personal Training program
Jetset Pilates helps franchisees deliver premium performance with its SPS system, which provides unit economics metrics and more
Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference
The fitness franchise builds brand loyalty by fostering cohorts according to member goals and preferences
The rise of social media storefronts has created a new kind of white-collar exit strategy — one in which workers ditch office jobs to piece together an income online through brand deals, affiliate links and highly personal videos documenting everyday life.
Bain is buying the wider Vitabiotics Group, which includes Meyer Organics in India, and its operations in Africa, including VB Egypt, according to a statement Friday.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
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