Luxury fitness operator Life Time is coming to Williamsburg, one of NYC's hottest neighborhoods, as it also expands its presence in Florida.
Oura has been named the official wearable of U.S. Soccer. The smart ring company will equip players, coaches and staff across the organization with its biometric insights ahead of the U.S.-hosted World Cup.
Amsterdam's Rostudios is looking to disrupt a notoriously saturated, and expensive, NYC boutique fitness market, proposing a $25-per-class rate.
Hilary Duff is fronting Ladder's new campaign, joining the strength training app as it courts women rethinking cardio-first fitness routines.
Hyrox Youngstars, a fitness racing series for kids ages 8 to 15, is making its U.S. debut, starting with Salt Lake City and Anaheim.
Lululemon is boosting its North American footprint with a substantial investment in the Mexican market, with a new site launch giving greater access to its products for consumers across the country
SHA, a global health and wellness clinic with locations in Spain and Mexico, has spent more than two decades developing a model built around structured, science-based health optimization.
Genesis Health Clubs has acquired nine Wellbridge clubs across Colorado and New Mexico, continuing a multi-year expansion run.
Hyrox is adding Les Mills as official group training program partner. The fitness brands are uniting to highlight community and build exclusive training programs.
Fairmont Hotels & Resorts is rolling out immersive, property-specific wellness experiences and has tapped French soccer player Kylian Mbappé to draw attention to its “Wellness Without Walls” campaign.
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