How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
These days, gymgoers know exactly what they’re looking for, whether it’s the workout itself, the results they garner or the vibe of their surroundings. The gyms that can deliver on that trifecta are more likely to attract more members for longer. But knowing what needs to be done is a far cry from understanding how...
Built with premium materials and adjustable weight, The Carry Vest delivers on what hundreds of women say the industry has overlooked
While today’s gymgoers are aware of the long-term benefits of an active, healthy lifestyle, most are still also pursuing specific immediate outcomes — looking better in their clothes or improving sport performance. And nothing motivates exercise quite like results. The more gym members see and feel concrete results, the more likely they are to keep...
TRX’s new batch of tools upgrade time-tested movements to match modern needs around comfort and accessibility
Fitness has become more than a personal pursuit — it’s now a cultural driver shaping how people travel, where they stay and the kinds of communities they want to be part of. For hotels, gyms and wellness destinations, the facility floor has emerged as a deciding factor. In fact, fitness amenities consistently rank in the...
Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change
Through meticulous testing, open-access maintenance and relentless iteration, Concept2 builds on each success, producing machines that endure.
Peloton's new white paper makes the case for wellness real estate as it grows its footprint across hotels, residential buildings and campuses.
Elevate by Echelon helps gyms meet the demand for hybrid fitness — with a platform that's easy and effective for members and operators
Pilates is booming. Members are asking for it, wellness trends are fueling it and clubs that offer it are seeing stronger retention. Yet for operators, reformers can be tricky — bulky equipment, limited class spots and the question of how to optimize programming. That tension has made reformer Pilates both one of the most exciting...
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