Fashion
Allbirds Launches New Activewear Line
The new activewear line by Allbirds includes biker shorts, a running tank with a built-in bra, lightweight running shorts & high-waisted legg
Levi Strauss Bringing Beyond Yoga into Corporate Portfolio
Levi Strauss chief financial officer Harmit Singh notes that Beyond Yoga more than doubled its profitability over the last three years.
SoulCycle Unveils New Apparel Series SoulRise, Yellow
Athletech News talked to Julia Horn, SoulCycle senior director of Retail, to explore early reads on these product launches...
Kate Hudson’s Fabletics Sets Sights on an IPO
Kate Hudson’s apparel brand Fabletics, is in the process of securing a bank for an IPO.
Nike Supports Sha’Carri Richardson Post-Olympic Ban
Dwyane Wade, the former Miami Heat basketball player, who openly vocalized his disagreement on the suspension of Sha'Carri Richardson...
Reebok Gets a Refresh. Will it Work?
Adidas, which acquired Reebok in 2006 for $3.8B, has plans to sell off the brand in the near future driven by continued underper...
