For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
ATN sat down with six leading brands and organizations that are shaping the fitness industry to get their insights on what’s next.
ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.
Technology. It permeates every facet of life, reshaping how we work, connect and maintain our health.
Celebrating milestones like birthdays and gym anniversaries isn’t just about recognition — it’s a way to foster connections and retention.
ATN rounds up the fitness products that made waves at the HFA Show 2025, from strength and cardio equipment to AI-powered innovations.
Researchers are exploring how neuromuscular electrical stimulation (NMES) could amplify strength gains when combined with traditional ...
A new study projects a 22% annual growth rate for inclusive fitness solutions, driven by tech innovations and rising global demand.
Discover the must-read books that provide actionable strategies for growth, leadership and creating client impact
From staff retention to AI and sustainability, these resolutions will future-proof your gym and keep members coming back for more.
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