Algorithm changes fast. Staying ahead takes the right insight.
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These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
JetSet Pilates franchise owners Kayla and Ben Logue went from a single standout studio to a multi-unit operation in under a year.
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
ATN sat down with six leading brands and organizations that are shaping the fitness industry to get their insights on what’s next.
ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.
Technology. It permeates every facet of life, reshaping how we work, connect and maintain our health.
Celebrating milestones like birthdays and gym anniversaries isn’t just about recognition — it’s a way to foster connections and retention.
ATN rounds up the fitness products that made waves at the HFA Show 2025, from strength and cardio equipment to AI-powered innovations.
Researchers are exploring how neuromuscular electrical stimulation (NMES) could amplify strength gains when combined with traditional ...
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