Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
As consumer demands shift, 2024 is laying the groundwork for a more innovative and personalized fitness landscape in 2025.
As 2024 winds down, fitness studio and gym owners reflect on the past year and strategize for a strong start to 2025.
From cryotherapy to wearables, recovery transformed from a trend to a cornerstone of fitness and longevity
The wellness market is booming, with brands revolutionizing longevity and recovery through contrast therapy, red light technology, and more.
With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience
With the sweeping industry shift to wellness, centuries-old practices like saunas, cold plunges and bathhouses are making a rousing resurgence
Fitness Premier takes a holistic approach to community building, engaging both within their gym walls and beyond.
Explore how Josh York's mobile training franchise is adapting to market demands and offering career advancement for trainers
Leading gym chains such as EoS Fitness and Crunch are making Human Touch massage chairs a key part of their overall recovery packages.
The brainchild of Manning Sumner, who has trained the likes of Kevin Durant and James Harden, Legacy offers an innovative take on group fitness.
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