Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
Fitness facility foot traffic is up 3.5% in the U.S. in the first half of 2025, according to data from the Health & Fitness Association.
Some of the Big Apple's top independent gyms and studios are throwing their support behind a new campaign: "Gym Loyalty Month."
Whatever the merits of the controversial test, Trump’s decision to bring it back could mark a turning point for the American fitness industry.
Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.
Traditionally focused on men’s health, the U.K.-based telehealth platform said its revenue more than doubled to over $90 million last year.
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.
The Franchisee Freedom Act is designed to "level the playing field" between franchise owners and parent brands, the bill's co-sponsors say.
Xponential Fitness has completed the divestiture of Rumble Boxing and CycleBar, with Extraordinary Brands acquiring the fitness brands.
Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.
Sign Up to Our Newsletter
