FORM by Sami Clarke is Dedicated to Holistic Health
Sami Clarke, a Colombian, LA-based certified health, wellness, and fitness trainer founded FORM, a digital platform for all things fitness, wellness, and self-love
FORM, the digital platform with workout programs, recipes, and lifestyle guidance, was founded by Sami Clarke, a health and wellness trainer and fitness influencer. To bring FORM to life, Clarke, the fitness influencer who has taken social media by storm, partnered with Sami Bernstein, a Forbes 30 Under 30 marketer and business executive. Athletech News spoke with Bernstein and Clarke about the company’s vision and goals, as well as larger trends in the industry.
ATN: What makes FORM unique?
SC + SB: Our Founder, Sami Clarke, has revolutionized the effectiveness of 30 minutes dedicated to you and your health wherever or whenever you choose to move your body – majority of its virtual workouts boast all the high-impact efficacy of longer workouts in just 30 minutes or less. With the help of her business partner, Sami Bernstein, all FORM’s members can access their movement via FORM’s all in one digital platform. FORM also launched Pilates at the beginning of this year as Sami discovered how it changed her own life. It’s been amazing watching how quickly we’ve grown and the community we’ve built!
FORM’s close-knit community of members is built of like-minded individuals who not only prioritize the incredible feeling of completing an amazing workout, but also choose to support other members on a similar wellness journey. The fitness industry can sometimes channel a competitive feeling within a community – at FORM, they channel a collective feeling of belongingness for all shapes, sizes, ages, genders, etc.
ATN: What do you think is the biggest trend in the fitness industry today?
SC + SB: One of the biggest trends that FORM is committed to finding the solution for are the “quick fixes” advertised all around us. We pride ourselves as being leaders who prioritize mental well-being in a very physical + superficial focused industry. Rather than selling the physical aspects of fitness like “How to get abs in 3 days,” we focus on the mind, body & soul connection because we know and believe that you will never be where you want to be physically if you do not do the mental work as well. At FORM we want our community members to feel empowered in their bodies and appreciate the gift it is to move them.
ATN: What are your short- and long-term visions for FORM?
SC + SB: We envision a singular destination where anyone can form the best version of themselves, whatever that means to them; it’s a judgment-free zone where all are welcome. We are constantly evolving the FORM offering and listening to our members to ensure everything they need to feel good through movement, nutrition, and mindfulness practices can be accessed within FORM. We have some exciting launches later this year, so stay tuned!