Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

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CEO Corner: Randy Hetrick and Jack Daly on Rebuilding TRX

Athletech News speaks with former TRX CEO Randy Hetrick and present CEO Jack Daly about the future of the company and the industry. 

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Spren: Using Heart Rate Variability for Peak Performance

Spren (formerly Elite HRV) was founded in 2014 by Jason Moore, an energy & sensor industry professional and a fitness instructor.

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How Mindbody’s Top 2022 Wellness Trends are Manifesting in Studios

With a focus on stress reduction, recovery, & fun, Mindbody’s 2022 trends demonstrate an evolution towards holistic wellness.

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How SwingVision is Redefining Tennis

SwingVision has expanded in scope since it was launched in 2019 for 18-55 year old tennis players competing in at least one match every week.

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Breaking: Founder-Former CEO Randy Hetrick Partners with Private Equity Veteran Jack Daly of JFXD Capital for TRX Acquisition

After leading TRX for 15 years, Randy Hetrick had sold a controlling interest & founded OutFit. He brings about the company's acquisition...

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CEO Corner: A Conversation with Eli Walker, Drunk Yoga’s Founder & CEO

Drunk Yoga founder and CEO Eli Walker tells Athletech News about her inspiration for founding the company, its consumer base, and more.

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The Emerging World of Fascia Relief

Raising awareness on fascia relief could change the game for athletes, relieving tension, lessening recovery times, and improving...

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CEO Corner: Former ClassPass Chief Executive Fritz Lanman Announced as Mindbody’s CEO

Athletech News speaks with new Mindbody CEO Fritz Lanman about his strategic vision for the firm, & the greater state of the fitness & tech.

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Arlington, VA, is ACSM American Fitness Index Ranking’s Fittest City

The fittest city in the ACSM/Elevance Fitness Index was Arlington, followed by Madison, Minneapolis, Washington, D.C., and Seattle.

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A Glimpse Inside the Brand-New Peloton New York Studio 

The Peloton New York studio offers brand-new locker rooms with sleek showers, amenities, and changing areas.