Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

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Wellness

Megan Thee Stallion Launches Mental Health Resources Website

The mental health website by Megan Thee Stallion features links to free therapy organizations, includes includes hotline and text lines, and

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Finance

NFL Announces Apple Music as the New Super Bowl Halftime Show Partner

The Apple Music & NFL partnership for the Super Bowl Halftime Show represents the tech giant's commitment to investing in sports.

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Fashion

Introducing Nike Forward: A Premium, Sustainability-Minded Apparel Innovation

Compared with traditional knit fleece. Nike Forward contributes to an average 75% reduction in the carbon footprint.

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Finance

The Personal Health Investment Today (PHIT) Act is Seeking Passage

If passed, the PHIT act would let individuals to use up to $1K/year—up to $2K for families—to cover physical health-related activities.

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Fitness

Tracy Anderson Launches MYMODE, a Workout Program with Sustainable Fitness Equipment

MYMODE comes with a 1-year subscription to Anderson’s Online Studio and TA LIVE x TA MYMODE LIVE, a personal MYCOACH for 6 months, and more.

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Finance

SoulCycle Changed Instructor Salary and Closed 20 Studios in August

SoulCycle has been vocal that the instructor salary will continue to be paid at premium, & the change merely rebalances the pay structure.

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Finance

Therabody Launches New Innovations and Closes its $165 Million Growth Equity Round

The eight new product launches & growth equity round make just the latest in what has been an impressive and innovative year for Therabody.

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Fashion

Pyvot: A New Approach to Functional Apparel

Pyvot founder and CEO Adam Levinsohn told Athletech News, 'It took three years to perfect its weight distribution.'

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Wellness

Remedy Place, A Premiere Social Wellness Club, Launches First NYC Location

At the Remedy Place NYC, you will find functional medicine, chiropractic movement, and acupuncture and cupping 'remedies.'

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Fitness

CEO Corner: Centr by Chris Hemsworth Appoints Andrew Sugerman as Chief Executive; Digital Content Expansion, Equipment Launch Next

Athletech News speaks with new Centr by Chris Hemsworth CEO Andrew Sugerman, a former Disney exec, about his background & plans for the firm.

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