Pvolve Tackles Low Back Pain With Functional Workout Series
Functional fitness brand Pvolve has launched a Lower Back Support Series designed to address the root causes of back pain
Actress Jennifer Morrison Joins Amia, a Migraine-Friendly Food Brand
Jennifer Morrison is co-founder of Amia, a startup that creates snacks free from migraine triggers like dairy, oats and artificial sweetners.
Nike, Hyperice Unveil High-Tech Recovery Shoes, Vest
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
For Fitness OG Barry’s, Inclusivity Isn’t a Buzzword, It’s a Founding Principle
LGBTQ+ founded and led for over 25 years, boutique fitness giant Barry's has been championing inclusivity well before it became fashionable.
Product of the Week: The Power Plate Move Will Level Up Your At-Home Workouts
The Power Plate Move vibrates up to 40 times per second, making traditional exercises more challenging but also more efficient.
Tone House Hosts 7th Annual Turf Wars Competition in NYC
The event, held at Asphalt Green on the Upper East Side, will see up to 150 participants compete to support Special Olympics New York.
Reebok Is All-In on Running, Launching New FloatZig Models
Reebok is expanding its FloatZig line, unveiling the FloatZig X1 for performance road runners and the FloatZig 1 Adventure for outdoor trails.
Product of the Week: Is Vuori Pulling Ahead in the Athleisure Race?
Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics.
Apple Makes Fitness Intentions Clear With Latest Watch Updates
New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.
Hyperice Launches Wireless, Ultra-Portable Version of Normatec Boots
Hyperice's Normatec Elite boots are small enough to fit in a tote bag but expand to the size of standard compression boots.
