Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
StepBet is a platform that blends personalized step goals with group competitions and financial incentives.
The robotic AI-powered massage company has seen explosive growth through partnerships with major fitness and wellness brands.
The NHL Watch Comms app will provide the league with real-time, in-game situational updates directly on their wrists.
Conquer Padel is the first U.S. operator to introduce a franchise model for padel, with its flagship location opening in Tempe, Arizona.
SoulCycle has introduced a new partnership with Uni in its studios across the U.S. and U.K. Beginning March 3rd.
Google has received clearance from the U.S. Food and Drug Administration (FDA) for its Loss of Pulse Detection feature on the Pixel Watch 3. The innovation can detect a loss of pulse and, if the user is unresponsive, prompt a call to emergency services to potentially provide life-saving intervention in critical moments.
For too long, menopause has been treated as a taboo topic. Maria Luque, PhD, hopes to change the conversation around the transition. A health science professor, fitness expert and menopause specialist, Luque is on a mission to empower women with the knowledge and tools they need to navigate menopause with confidence.
Recovery is all the rage right now, and compression boots are no exception. The Therabody RecoveryAir Pro boots are designed to improve circulation and provide lymphatic drainage to speed up recovery and reduce muscle fatigue. With many boots on the market, how do the RecoveryAir Pro boots stack up?
Tennis champion and entrepreneur Venus Williams has invested in the walking game. WeWard, the app that rewards over 20 million users for every step they take, has announced Williams as both an investor and ambassador.
Floyd Mayweather, who many call one of the greatest boxers of all time, has launched his supplement brand, 1O1 (One of One). The launch collection includes Whey Protein Powder, Sport Pre-Workout, Loaded Pre-Workout, Creatine Monohydrate, Greens & Gut Health, Hydration Stick Packs, and Peptide Muscle Builder capsules. Partnering with Magnum Nutraceuticals, a sports nutrition company,...
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