About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

training mate group fitness

Bringing Camaraderie to Group Workouts

Training Mate HIIT classes are 45 minutes of circuit-based interval training with cardio and resistance exercises.

Asian woman using femtech

The Rise of FemTech

FemTech, the industry dedicated to developing technology-driven solutions tailored to women’s health, is reshaping the healthcare landscape

mental health jimini app

Jimini Health Launches Clinician-Led AI Therapy Model with $8M Pre-Seed Funding

Jimini Health, a digital health company pioneering a clinician-led, AI-supported therapy model, has announced its launch, backed by $8 million

Woman wearing hoodie on pier

The Eight Best Apparel Brands for Rest & Recovery

With winter fast approaching, these apparel brands will keep you warm, rested and primed for winter workouts

The Movement Club Lindsay Arnold Bridal Program

Lindsay Arnold of Dancing with the Stars Creates a New Bridal Workout

Lindsay Arnold, founder of The Movement Club and professional dancer, has created a new program tailored to brides.

tonal campaign 2024

Tonal Releases New Campaign, Redefining Modern Fitness

Tonal releases a new campaign just in time for the holiday season, setting out to contrast outdated workout routines

Speediance Gym Monster Stationary Bike

Speediance Launches Two New At-Home Fitness Products

Speediance, a connected fitness technology company based in China, has launched two new products for at-home workouts.

Dr. Mark Hyman

Dr. Mark Hyman’s Function Rolls Out in New York and New Jersey

Dr. Mark Hyman’s preventative medicine company wants to provide its members with a proactive approach to healthcare

lagree pilates studio MDR

How the Studio (MDR) Innovates on Pilates to Build a Dedicated Community

Studio MDR founder and CEO, Lisa Hirsch-Solomon, has cultivated a transformative fitness culture for Lagree-style workouts

Orb Smart Mouthguard product picture

Can a Smart Mouthguard Transform High Impact Sports?

The ORB Sport Smart Mouthguard blends dental protection with advanced data monitoring to transform athletic performance