Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Apple Fitness+ kicks off 2025 with an array of innovative and exciting ways to stay active, engaged and mindful.
Reebok is making a return to the golf world by partnering with Bryson DeChambeau and Crushers GC, a team in the LIV Golf League.
Fitness trends including remote personal training, Hyrox and the "30-30-30 rule" saw big search increases over the past year.
Bioniq, a personalized nutrition company, is designed to cater to the estimated 15% of individuals with special health needs
Oura has unveiled its 2024 Year in Review, an in-depth look at global sleep, activity, recovery and stress resilience trends
Alo Moves is an online library of wellness classes created by the trendy athleisure brand that goes way beyond just HIIT, Pilates and yoga.
Whoop's year-end report draws on its community's trends and insights, revealing sleep performance drives the largest positive impact.
Los Angeles-based fitness studio Natural Pilates, which blends classical Pilates principles with Lagree, is coming to the Upper East Side.
The platform’s annual report has been released, with a comprehensive view into current fitness timing, trends and 2025 predictions
A new survey shows Lululemon is gaining recognition among men, outpacing brands like Vuori, Alo and others.
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