Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
A new survey shows Lululemon is gaining recognition among men, outpacing brands like Vuori, Alo and others.
With longevity trendier than ever before, the new show dives into the science of living longer, healthier lives
The Strava 2024 Year in Sport report highlights these trends, providing a comprehensive overview of the current fitness landscape.
SotoMethod, the fitness method founded by celebrity trainer Hilary Hoffman, is set to open its first permanent studio.
As artificial intelligence (AI) integrates into workout routines, workouts are now offering unprecedented levels of personalization.
As sustainability becomes a priority for both consumers and manufacturers, activewear is undergoing a significant shift.
Aescape, the creators of the automated and on-demand robot massage, has announced a partnership with Invited
This November, Kam and Khalen Saunders joined forces with Movember, the global charity dedicated to men’s health.
Supernatural, the VR fitness platform, has launched a new workout series called Guest DJ, with Paris Hilton as its inaugural host.
Kristin McGee, the founder of Peloton’s yoga classes, discusses her training and wellness philosophy and shares advice for other pros.
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