Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Oura released its first-ever Perimenopause Report to provide insights into how physical changes impact daily functioning.
Tone House, a New York-based fitness studio known for its rigorous, sports conditioning-inspired workouts, is consistently innovating.
Dr. Lipman’s wellness center is focused on improving longevity through holistic and integrative medicine. But how does it compare?
GoRuck and Birdwell have joined forces to bring together a new GoRuck rucksack and Birdwell boardshorts for a limited time.
Extraordinary Brands is working to support the American Cancer Society through donation-based classes and “Pink Week” events.
Pvolve just launched a new campaign with Jennifer Aniston to showcase how the brand promotes strength and mobility.
The newest fitness equipment launch from Centr, the Inspire Series, brings professional-grade quality to home gyms.
Brianna Joye, who started content creation during the pandemic, has since founded a thriving online and in-person fitness community
Supernatural has introduced Supernatural Together, a new feature that allows athletes to engage in real-time group workouts.
The Picklr, an indoor pickleball franchise, signed a multi-year agreement with Wingfield to launch an AI coaching platform.
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