ATN Innovation Summit sessions are now on demand.
Every keynote, panel, and fireside chat are now streaming in the video library.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Anytime Fitness members will now receive complimentary access to Apple Fitness+ and all of its features starting June 2025.
FORM founder Sami Clarke shares how movement, mindset and connection are driving the digital fitness brand forward.
With a fresh design, smarter insights and new watchOS 26 tools to help users stay consistent, Apple is doubling down on personalized fitness.
Relo Metrics’ latest report reveals the NBA generated over $2.3 billion in brand exposure value during the 2024–2025 regular season.
SoulCycle’s second annual Wellness Weekend returns to Bridgehampton June 27–29, transforming The BARN into a curated escape.
In celebration of Global Running Day on June 4, Smoothie King is launching several initiatives aimed at engaging the running community. The company has signed on as the Official Smoothie of the 2025 TCS New York City Marathon through a new partnership with the nonprofit New York Road Runners (NYRR), and will be teaming up...
Momentous' new product line co-developed with Dr. Stacy Sims reflects a bold step toward equity in performance science.
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
Sebastien Lagree shares how he turned a personal passion into a high-intensity, low-impact fitness phenomenon.
Gymproluxe's viral resistance band set has gotten a major upgrade, perfect for upper-body strength and portable training.
Sign Up to Our Newsletter
