Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Purchase Capital invests in JetSet Pilates, expanding its franchising capabilities, instructor training programs and client experiences.
Nike is deepening its commitment to elite running with the launch of a nationwide network of distance running clubs.
Learn how Fly Dance Fitness studio capitalizes on combining movement and fun to drive engagement.
Dr. Mark Hyman’s comprehensive health company, Function Health, is designed to take a more preventative approach to medicine.
Fitness technology company, Therabody, has launched an initiative dedicated to women’s health across four life stages.
Victoria Repa, CEO & Founder of BetterMe highlighted key fitness and wellness trends of 2025 and how technology is evolving consumer needs.
ZeroWheel is a motorized ab wheel that can be used for full-body workouts. Here's our honest review, pros and cons.
Fitness and wellness platform, ClassPass, is creating an environment where singles can connect in a fun and active setting.
Rumble Boxing, with nearly 100 studios worldwide is evolving under the leadership of Anthony Badalian, the company’s new President.
Sydney Miller founded Housework to create a full-body challenge focused on cardio, functional strength, and dance.
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