Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

product image of Bioniq

Bioniq Launches Hyper-Personalized Supplement Solution

Bioniq, a personalized nutrition company, is designed to cater to the estimated 15% of individuals with special health needs

Oura Ring 4 in silver

Oura’s 2024 Year in Review Report Highlights Recovery Trends

Oura has unveiled its 2024 Year in Review, an in-depth look at global sleep, activity, recovery and stress resilience trends

two women working out

Product of the Week: Alo Moves

Alo Moves is an online library of wellness classes created by the trendy athleisure brand that goes way beyond just HIIT, Pilates and yoga.

Collage of fitness

Report Reveals Insights into Fitness, Sleep & Recovery

Whoop's year-end report draws on its community's trends and insights, revealing sleep performance drives the largest positive impact.

women work out at a Natural Pilates studio

LA Staple Natural Pilates To Open 2nd NYC Studio

Los Angeles-based fitness studio Natural Pilates, which blends classical Pilates principles with Lagree, is coming to the Upper East Side.

ClassPass 2024 Look Back Report

ClassPass Reflects on 2024: Fitness Trends & Wellness Insights

The platform’s annual report has been released, with a comprehensive view into current fitness timing, trends and 2025 predictions

Lululemon storefront in California

Lululemon Gains Momentum in Men’s Performance Wear Market

A new survey shows Lululemon is gaining recognition among men, outpacing brands like Vuori, Alo and others.

Longevity Film

‘Longevity Hackers’ Explores the Science of Living Longer

With longevity trendier than ever before, the new show dives into the science of living longer, healthier lives

Strava Year Report 2024

Strava Fitness Report Highlights Trends Around Social Workouts, Recovery & Gear

The Strava 2024 Year in Sport report highlights these trends, providing a comprehensive overview of the current fitness landscape.

SotoMethod Hilary Hoffman

SotoMethod Opens First Permanent Studio in Tribeca

SotoMethod, the fitness method founded by celebrity trainer Hilary Hoffman, is set to open its first permanent studio.