Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Shop the best products for staying cool, including tools, fuel and gear to help you move, recover and recharge in peak heat.
Solidcore founder Mahlum and PE vet Matthew Day discussed how fitness founders can raise capital with confidence and avoid common mistakes.
After rebuilding her life through barre3, Stephanie Nielson is opening her own studioPittsboro, North Carolina, later this year.
Shopping for the best Father's Day gifts for the fitness- and wellness-minded dad? We've rounded up the best finds for every type and budget.
Viceroy and The Class by Taryn Toomey collaborate to bring in-room movement practices and retreats to select hotels, starting June 16.
Anytime Fitness members will now receive complimentary access to Apple Fitness+ and all of its features starting June 2025.
FORM founder Sami Clarke shares how movement, mindset and connection are driving the digital fitness brand forward.
With a fresh design, smarter insights and new watchOS 26 tools to help users stay consistent, Apple is doubling down on personalized fitness.
Relo Metrics’ latest report reveals the NBA generated over $2.3 billion in brand exposure value during the 2024–2025 regular season.
SoulCycle’s second annual Wellness Weekend returns to Bridgehampton June 27–29, transforming The BARN into a curated escape.
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