Register for the ATN Innovation Summit on June 16-17 in NYC
The Event Fitness & Wellness Owners and Operators Can't Miss.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Echelon has acquired Fortë to expand into SaaS and deepen its B2B fitness ties to scale AI-powered, personalized content.
At the ATN Summit, fitness leaders weighed how gyms can stay relevant in the GLP-1 era by focusing on accountability and long-term health.
Conquer Padel awards its first U.S. franchise to former Planet Fitness operators, who plan to open 50 clubs.
Ladder has partnered with Diplo’s Run Club to launch a nationwide strength training tour featuring a mobile gym and carnival-style challenge.
Hydrow is embracing the bite-sized fitness trend with Snack Rows: short, efficient workouts designed for busy schedules.
ClassPass has partnered with 30 Minute Hit to offer women-only boxing workouts at 60+ locations across the U.S. and Canada.
Sweat440 is resuming national franchise growth, with 62 new HIIT studios in development across major U.S. markets.
Precor names Canali System as its exclusive distributor in Italy, expanding access to its premium fitness equipment.
Planet Fitness is offering a $1 down, $15/month deal through July 31 to attract heat-weary fitness consumers.
Lululemon opens its first store in Italy on July 19 in Milan, expanding its European presence in the fashion-forward city.
Sign Up to Our Newsletter
