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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
LifeSpeak appoints Jason Campana CEO after a go-private deal and $50M funding, aiming to scale preventative wellbeing to 20M users by 2027.
Precor is featured in BBC’s "In Pursuit of Wellness" series with a short film on junior professional golfer Niuniu Zhao.
The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.
Smart ring maker Oura is opening a Fort Worth, Texas, facility in 2026 to fulfill defense contracts, supporting personnel readiness.
Gold’s Gym has signed a master franchise deal to open 60 locations in Brazil over the next decade, with the first opening in 2026.
Virtuagym launches MAX AI Coach, helping gyms and trainers create personalized workouts in seconds as part of its expanding AI strategy.
Runna has launched Races by Runna, a global platform that helps runners find events and sync them to personalized training plans.
Pickleball brands like The Pickle Pad and Chicken N Pickle are expanding beyond courts into eatertainment hubs with dining, games and more.
Sleep.ai, formerly SleepScore Labs, has raised $5.5M to expand its AI-powered sleep intelligence platform.
Vasa Fitness is expanding studio lft to more clubs, with a national rollout in 2026, as demand grows for coach-led strength training.
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