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The Event Fitness & Wellness Owners and Operators Can't Miss.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Humana has launched the Cognitive Games, a free virtual challenge running through August 11 to boost brain health for seniors.
Altered States Wellness is opening two new franchise studios in Dallas-Fort Worth, offering immersive recovery experiences.
Olympic legend Mo Farah launches URunn, an AI-powered running app offering personalized training plans and real-time coaching.
Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients
MMA.INC’s software will serve as the tech backbone for UFC Gym's new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025.
Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.
Marc Diaper has been named CEO of Fitness First UK, following Justin Musgrove’s departure earlier this year.
Naked Nutrition enters the energy drink market with a six-ingredient, zero-sugar beverage with clean energy and for health-focused consumers.
At the ATN Innovation Summit, fitness leaders reveal how they’re using AI and data to drive personalization, retention and efficiency.
Everlast teams up with Pro Mountings to launch a space-saving boxing equipment collection for gyms, studios and home use.
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