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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
Massage Envy is bringing Aescape’s AI-driven robotic massage to select franchise locations, offering a human-free option.
Moss, a new members-only club in Manhattan, offers dining, arts, fitness studios, and a full recovery and spa floor.
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
Live Nation has partnered with and invested in Hiyo, bringing the non-alcoholic social tonic brand to select concert and event venues.
Barre3 is entering South America with a February 2026 Santiago studio as the brand expands globally and seeks new franchise partners.
Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.
Short, high-intensity yoga may help improve sleep more than any other form of exercise, according to new research.
Nick Kyrgios is taking on a new role at Stack Athletics, driving the rise of bold racket-sport style for Gen Z and millennials.
Med-spas are evolving into longevity clinics as GLP-1 users and wellness consumers seek regenerative treatments.
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