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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
HiiClub has landed inside Flannels’ Leeds flagship with a training, Pilates and recovery studio as the retailer pushes into wellness.
Hims & Hers has launched Labs, a subscription diagnostic service offering blood testing as consumers face rising healthcare costs.
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
Lumia has launched a smart earring that tracks real-time blood flow, debuting alongside $7 million in new funding and government grants.
Chelsea Piers Fitness is adding a new 47,000-square-foot club in Manhattan's Midtown East, expanding its luxury fitness footprint.
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
Hilton and Calm are debuting a new sleep story narrated by Paige DeSorbo as travelers increasingly prioritize rest and recharging.
Wearable adoption is soaring, and a new privacy bill, FDA pressure and consumer concerns are forcing brands to rethink data rules.
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