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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Planet Fitness returns to Times Square as the gym giant caps a strong year driven by Gen Z growth and new wellness amenities.
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
Villa Sport has acquired six Crunch Fitness clubs in Idaho, expanding its Treasure Valley footprint as brands eye the region.
Lululemon shares ticked higher again amid reports that Elliott Investment Management is backing Jane Nielsen as the brand's next CEO
Whoop is expanding into wellness real estate with Dubai developer Wasl Group, bringing wearable health data into residential communities.
Athletic Brewing is teaming up with OpenTable to make non-alcoholic beer easier to find as drinking rates fall in the U.S.
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
TravelTone is bringing transparency to hotel gyms and on-the-road fitness, using community reviews and photos from travelers.
Thrive Market's decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
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