Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
The Phoenix-based Exos, with a solid base of elite athletes and military members, has now modernized and expanded the brand.
Cerebral will be listed as an official sponsor for Simone Biles's Gold Over America Tour and the 2022 Biles Invitational.
The Snap Fitness strategy will tout the emotional benefits of working out over promoting physical benefits.
For $20/month, members can subscribe to the Open app studio & gain access to unlimited classes, workshops, upcoming events, & free passes.
The researchers wanted to explore a possible connection between the time a person chose to work out and their sleep quality.
The wellness retreats will include hotel accommodations, meals, yoga, meditation, and speaking engagements.
#PELOTONPARK will feature unisex pieces and will use black and olive palettes as well as a color called 'Shock Slime.'
Vita Coco had early big-name investors like Madonna, Matthew McConaughey, and Demi Moore, as coconut beverages became a health trend.
Equinox, which operates SoulCycle, Rumble, and Blink Fitness, is reportedly in talks for IPO via a merger with Ares Acquisition Corporation.
Karina Kogan, first chief marketing officer for Oura, earlier served as senior vice president & global head of Product Marketing at Peloton.
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