Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
ATN caught up with Orangetheory creator and co-founder Ellen Latham, and brand president Lauren Cody, to see what's next for the boutique fitness giant.
Vasa Fitness, a low-price gym operator with boutique-style offerings, has named Michael Osanloo as its new CEO.
Whoop has raised $575 million at a $10.1 billion valuation, with Abbott joining as a strategic investor, signaling a move into preventive health.
Xplor Technologies has closed its merger with Clubessential Holdings, backing the launch with new branding and a big-time investment in AI.
Creatine gummy maker Create Wellness has raised $20 million in growth capital, backed by CPG investors including Mike Repole's family office.
Lancôme's Absolute Longevity MD brings longevity science to beauty just as wellness consumers demand more than a good feeling.
C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
Les Mills is bringing its iconic group fitness classes to Zing Coach's AI-powered fitness app in a bold move.
Neurotech startups think your brain deserves a wearable, too. Investors are on board, investing in brands including Mave, Neurable and Somnee.
eMed, which named Brady as its chief wellness officer earlier this year, offers GLP-1s, at-home blood testing and clinical consultations.
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