Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes
New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]
How Health Tech Is Transforming Gyms & Clubs
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
Planet Fitness Taps Joe Jonas for New Year’s Social Media Content
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
Consumers Seek Strength & Longevity Over Weight Loss, Life Time Finds
Life Time’s 2026 survey shows strength training overtaking weight loss as the top health priority, while longevity shapes fitness goals.
Taylor Swift-Inspired Fitness Class Tops Charts, Plans Tour
Swiftie Liftie, a Taylor Swift-inspired fitness class, is selling out in minutes and preparing to expand to new cities.
Top Planet Fitness Franchisee Sees Success Following $7M Reinvestment
Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.
What’s Coming Next in Wellness Real Estate, According to Top Developers
ATN explores the wellness real estate trends shaping 2026, from oxygenation systems, pickleball, screen-free playrooms and sound baths.
Researchers Eye Preventive Care Wearables for the Elderly
A new wearable designed to detect early warning signs of frailty shows how tech could help older adults stay independent longer.
Half of Americans Want To Lose Weight, but Only 1 in 4 Are Taking Action
Despite the rise of GLP-1s, most Americans still struggle to turn weight-loss intent into action, new Gallup data shows.
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.