Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

Michelle Buteau is seen in a silver sequined dress and gold boots holds a Premier Protein shake while posing on a festive New Year–themed set with balloons and branded signage.

Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes

New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]

woman does a body scan at Anytime Fitness
member exclusive

How Health Tech Is Transforming Gyms & Clubs

From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.

Joe Jonas works out at a Planet Fitness

Planet Fitness Taps Joe Jonas for New Year’s Social Media Content

Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.

Consumers Seek Strength & Longevity Over Weight Loss, Life Time Finds

Life Time’s 2026 survey shows strength training overtaking weight loss as the top health priority, while longevity shapes fitness goals.

Taylor Swift, a pop singer, singing into a microphone onstage under purple and blue concert lighting.

Taylor Swift-Inspired Fitness Class Tops Charts, Plans Tour

Swiftie Liftie, a Taylor Swift-inspired fitness class, is selling out in minutes and preparing to expand to new cities.

turf field inside a Planet Fitness gym

Top Planet Fitness Franchisee Sees Success Following $7M Reinvestment

Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.

a private residence and view of snowcapped mountains

What’s Coming Next in Wellness Real Estate, According to Top Developers

ATN explores the wellness real estate trends shaping 2026, from oxygenation systems, pickleball, screen-free playrooms and sound baths.

Elderly man in a beanie and jacket gazes toward the sunrise, his face lit by warm morning light against a softly blurred landscape.

Researchers Eye Preventive Care Wearables for the Elderly

A new wearable designed to detect early warning signs of frailty shows how tech could help older adults stay independent longer.

overweight woman is upset looking at the scale

Half of Americans Want To Lose Weight, but Only 1 in 4 Are Taking Action

Despite the rise of GLP-1s, most Americans still struggle to turn weight-loss intent into action, new Gallup data shows.

Rendering of a new Crunch Fitness gym
member exclusive

Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era

As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.