How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Puppies and Pilates, a boutique class pairing a 45-minute workouts with rescue-puppy cuddle time and mocktails, operates in four cities and is expanding
Pilates? Saturated and drowning in beige. Ken Pilates is loud, queer, unbothered and about to test whether a crowded NYC market still has room for a studio that refuses to blend in
We already know Gen Z is drinking less. A new survey suggests the gym has taken the pub’s place, right down to where they choose to live
Artificial intelligence is changing the trainer-client relationship, the business model and the price tag. Here’s what those on the front lines say
Shoot360, a gamified basketball franchise, is placing its machine-vision courts inside City Sports Club and LA Fitness locations, part of a bid to scale and give mid-market operators a way to stand out
LA Fitness locations are going dark across the country with little explanation, sending members scouring Reddit for answers. The situation been a boon for opportunistic small and mid-sized operators
The wearable giant that made the screenless, low-profile fitness band cool has launched a jewelry-inspired version, a bid to appeal to more women and everyday wearers
LT Social, a members-only community of parties and wellness events in major U.S. cities, is Life Time's latest move to push further upscale to stand out from competitors
The special needs-focused gym brand Daniel Stein started in 2016 — after his mentor had a vision from God — has grown to more than 75 awarded territories
Pickleball got Americans hooked on racket sports. Now, as padel courts attract those willing to pay up for a more sophisticated experience, some brands are pivoting from pickleball-centric offerings to a broader “court culture”
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