Life Time To Lead Wellness Vision for Brooklyn’s New Mixed-Use Project
Life Time will anchor Brooklyn’s large upcoming mixed-use development in Gowanus with an 85,000-square-foot club and rooftop beach.
Hyrox Names Electric Car Maker Lucid as Partner, Olympic Vision on Deck
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
Massage Envy Adds Aescape Robotic Massages, Testing Low-Labor Model
Massage Envy is bringing Aescape’s AI-driven robotic massage to select franchise locations, offering a human-free option.
Moss, a Members-Only Club in NYC, Marries Culture & Wellness
Moss, a new members-only club in Manhattan, offers dining, arts, fitness studios, and a full recovery and spa floor.
Fitness App Market Gets $33B Projection, Driven by AI Personalization
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
Live Nation Takes Equity Stake in Hiyo as Non-Alcoholic Drinks Gain Ground
Live Nation has partnered with and invested in Hiyo, bringing the non-alcoholic social tonic brand to select concert and event venues.
Barre3 Expands Into South America With Chile Franchise Deal
Barre3 is entering South America with a February 2026 Santiago studio as the brand expands globally and seeks new franchise partners.
Why Fitness & Wellness Brands Can’t Afford To Ignore Reddit
Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.
High-Intensity Yoga Shown To Be Most Effective Exercise for Sleeping Better
Short, high-intensity yoga may help improve sleep more than any other form of exercise, according to new research.
Nick Kyrgios Takes a Swing at Activewear With Stack Athletics
Nick Kyrgios is taking on a new role at Stack Athletics, driving the rise of bold racket-sport style for Gen Z and millennials.