New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
With Crunch Select, the low-price gym giant keeps its affordable format unchanged while building out a separate premium one — it could be an early look at how other HVLP players adapt to a crowded market
Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space. Your Reformer wants to take that off their plate with a roster of star instructors behind the scenes
Everyone's chasing the fitness-racing boom. Rather than add Hyrox-branded programming, Life Time is pumping up its own signature event and training classes
One of New York’s largest independent hot yoga brands is scaling across NYC, but it's also built a year-round home in the Hamptons, an area that most brands forget about when the summer rush is gone
If your brand finds itself surrounded by social media pitchforks or communications crisis, there's a very short window to nail it. Here’s what PR experts say
Following a social media storm over Barry's controversial new instructor policies, the boutique fitness sector faces fresh questions over how it treats its star employees
Wearables and data-driven health brands are pulling big checks. Look closer, though, and one corner of fitness is still showing promise
Will bone health become the next clinical amenity premium gyms compete on? U.K. luxury fitness operator David Lloyd is testing the idea
Kieran Williams bought into The Garage at 24 with almost all of his savings. Five years later, he’s running the industry’s volume game in reverse, capping membership growth and turning the gym into a networking club for young professionals
As luxury fitness pulls ahead in a K-shaped economy, Life Time's new strategy includes building even larger facilities for fewer, higher-paying members
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