Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Xponential Fitness has returned to a portfolio of ten brands, transitioning Stride, its treadmill-based interval training concept, to a private owner.
In a revenue-boosting move for gym operators, the two fit tech leaders have leaned into the benefits of open platforms.
With its "Train" collection, Athleta is targeting women who work out hard with burpee and box jump-supportive fabric
A new fitness mirror has hit the market — and this time, it’s powered by AI and driven by DNA.
January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.
Saladino, who trains celebrities like Ryan Reynolds, believes Halo's electrolyte and caffeine-packed products are changing the hydration game.
Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.
Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.
Execs from Life Fitness, EGYM, Concept2 and iFIT share their thoughts and predictions on the future of fitness equipment.
From expanded access to paid parental leave to an influx of tech platforms supporting new parents, the postpartum market looks promising.
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