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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Gymshark is eyeing its "biggest year ever" in 2024, including a high-end activewear line and pop-up events in NYC and Miami.
Planet Fitness continues to grow membership and revenue but is facing executive upheaval and uncertainty over new franchise growth plans.
BowFlex is casting “substantial doubt” on its ability to continue operations and is considering filing for bankruptcy, according to a quarterly filing.
As part of the partnership, Aktiv will debut its newest strength training machine at Freemotion’s IHRSA exhibition this March.
On the heels of a record 2023, Prime looks to open an additional 97 IV therapy studio locations this year and 750 by the end of 2027.
10 Fitness will support franchisees with a dedicated marketing firm, a move the Arkansas-based brand says sets it apart from other gyms.
Ezra aims to make cancer and disease detection quick and affordable at a time when consumers are increasingly invested in their health.
The performance-boosting and wellness promises of Lion’s Mane and Cordyceps mushrooms are resonating with Gen Z.
Billy Haynes knows what it means to accomplish a complete transformation, having shed 50 pounds and going from lead trainer to multi-unit Burn Boot Camp franchise partner.
In a move meant to fortify growth plans for FitLab, Lymbr and VIO Med Spa, GoSaga has assembled a team of fitness and wellness experts.
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