EGYM, Virtuagym Launch Member Management Integration
In a revenue-boosting move for gym operators, the two fit tech leaders have leaned into the benefits of open platforms
EGYM and fitness coaching and club management technology provider Virtuagym have joined forces to benefit both gym operators and their customers by integrating Virtuagym’s member management software into EGYM’s ecosystem.
As a result of the partnership, gym operators can now unlock additional revenue by including access to EGYM machines as part of their membership add-ons.
Hugo Braam, CEO and co-founder of Virtuagym, told Athletech News that the integration had been a highly requested feature from both Virtuagym and EGYM customers.
“Our respective product teams have worked really hard together to create this solution, including extensive testing with different types of fitness clubs,” Braam said. “The partnership has been a long time in the making and I believe it is an important milestone for Virtuagym.”
The move follows Virtuagym’s continued development of new products, such as its first AI-driven connected strength product, Virtuagym AI Coach.
“At Virtuagym, we are always looking to keep on innovating and improving our All-in-One solution, as well as listening to invaluable feedback from our global customers,” Braam added. “This partnership and integration with EGYM is a really good example of both.”
The collaboration also sees add-ons assigned or adjusted in Virtuagym’s member management software — such as access to machines or EGYM+ training — automatically applied to EGYM platform member profiles.
“Our partnership with Virtuagym aligns with our ‘best of breed’ approach, which enables operators to choose the best providers in the market for their specific needs,” said EGYM co-founder and CEO Philipp Roesch-Schlanderer. “For instance, EGYM’s hard- and software for the training floor, and Virtuagym’s membership management software.”
As it continues to expand globally and fresh off a $225 million funding round, EGYM recently onboarded industry veterans Chris Clawson, former CEO of Life Fitness, and Rob Barker, former CEO of Precor. The Munich-based fit tech company also recently expanded its cardio-based partnership with Life Fitness for an upcoming Smart Cardio project integrating EGYM’s software with Life Fitness machines where users can access workout insights.
As for what’s ahead for Virtuagym, Braam confirmed that the club management tech provider has started rolling out major upgrades to its management, scheduling and payment solutions and will launch new digital training and performance measurement solutions with partners.
“More will soon be announced,” he assured.
