The fitness industry has entered the era of data abundance. Technology advancements and AI have given operators unprecedented visibility into performance — from attendance and retention to revenue, churn risk and capacity utilization. But access to endless data alone doesn’t translate into better decisions. In many cases, it creates the opposite effect: complexity. Teams find...
OfferingTree has a new website assistant eliminates one of the biggest challenges for fitness studios and their digital approach to business
Modern fitness growth is limited by execution, not demand. Brightside Marketing provides actionable strategies to address client acquisition.
In high-performing facilities, music isn’t background. It’s engineered to create a measurable driver of experience, performance and retention.
With longevity projected to become a multi-trillion-dollar economy, FIBO underscores its growing role in hospitality’s business model
How Tony Hartl turned endurance, ownership, and patience into one of Crunch’s most durable franchise groups
UFC GYM is bullish on growth in the sector as more people recognize the mental and physical benefits of activities like boxing and Jiu-Jitsu
What began as a practitioner-led wellness modality is now being integrated by gyms, studios, wellness clubs and hospitality operators as a core recovery and nervous-system support tool—one that fits naturally within the modern fitness and wellness ecosystem.
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