Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
PVOLVE's Jill Brand explains why movement isn't just part of healthy aging — it's the foundation for living well throughout life.
Playlist is betting that smarter outreach, real-time booking support and personalized engagement can turn unused class inventory into incremental revenue.
The boutique group fitness brand continues to grow its footprint and programming while maintaining its commitment to its members and franchisees
As muscle health becomes a central indicator of healthspan, fitness facilities are adopting more sophisticated ways to measure, track and support member progress.
Emerging technology is becoming the baseline. Dan Maxwell explains why the fitness businesses that thrive will be the ones that sweat every detail from new member journeys to equipment maintenance.
As fitness consumers focus more on wellness concepts like longevity, healthspan and recovery, operators have the opportunity to increase value and engagement, leading to additional revenue generation with the Garmin Health Connected Ecosystem (GHCE)
How Ultimate Longevity Center is transforming retail into a personalized extension of care while creating a high-margin revenue opportunity for franchise owners.
Manduka has spent 30 years listening to practitioners, and that philosophy is now shaping a new generation of equipment.
EGYM CTO Flo Sauter argues there’s still more to connect and accomplish when it comes to AI adoption
With trusted medical technology in its ecosystem, EGYM turns data into actionable insights that drive engagement and transformation
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